Buzz is built through strategic anticipation — not just last-minute posts.
Try these:
- Share behind-the-scenes content and cover reveals
- Offer sneak peeks or sample chapters
- Run a countdown or teaser campaign
- Build a waitlist or preorder interest
- Collaborate with influencers or early reviewers
Consistency is key. The more people hear about your book in advance, the more likely they are to buy on launch day.