Can I use social media as my author platform?

Yes — social media is a great tool for visibility, connection, and marketing. Start with platforms where your readers hang out, and post consistently with: Just remember: you don’t need to be everywhere. Pick one or two and show up authentically.

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What is an author brand?

An author brand is the consistent identity you present to readers — across your books, online presence, and interactions. It includes your: Your brand helps readers recognize, remember, and trust you over time — even before reading your next book.

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