A book launch is the official release and promotion period for your book — typically starting a few weeks before publication and continuing into the first 30–60 days after launch.
Why it matters:
- Creates visibility and momentum
- Helps drive early sales and reviews
- Signals credibility to platforms like Amazon and Goodreads
- Lays the groundwork for long-term discoverability
Think of it as your book’s debut. A strong launch gives your book a real shot at success.